- Internet usage for home search reached 88% in 2007
- 98% of Internet buyers found the Internet to be the most useful source of information
- 74% of buyers drove by or viewed a home they found online
- 61% of buyers walked through a home first viewed online
- A buyer is nearly 5 times more likely to find the home they purchase on the Internet than in a newspaper
- A buyer is 24 times more likely to find the home they purchase on the Internet than in a home book or magazine
- Most important features when searching for homes online:
o 84% photos
o 81% detailed property info
o 60% virtual tours
o 43% interactive maps
o 37% neighborhood info
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